If you bought a beauty or wellness package at a DNA Brands outlet on or after 1 January 2023 and felt pressured into it, you can ask for a refund under a scheme the Competition and Consumer Commission of Singapore (CCS) secured after investigating unfair beauty sales practices at the company. DNA Brands will deposit up to S$1 million with an independent escrow agent, and the Consumers Association of Singapore (CASE) handles the claims. CCS’s refund scheme page (last updated 11 August 2026) says claims are accepted from 3 August to 30 November 2026, and that a S$38.15 administrative fee is refunded only if your claim succeeds.
Having bought there is not enough on its own. The page says you may be eligible if you also “experienced aggravating circumstances or felt unduly pressured” when you made the purchase, and CASE assesses each case. The refund amount varies. Below is what the official pages say, which outlets are covered and what to gather before you contact CASE.
At a glance
- Announced: 30 July 2026, in CCS’s release on its investigation into DNA Brands Co Pte Ltd.
- Fund: up to S$1 million, deposited by DNA Brands with an independent escrow agent. CASE runs the scheme but does not hold the money.
- Who may qualify: people who bought products or services at one of 15 listed outlets on or after 1 January 2023 and felt unduly pressured or faced aggravating circumstances.
- Claim window: 3 August to 30 November 2026, through CASE’s hotline, 6277 5100 (Monday to Friday, 9am to 5pm, to book an in-person appointment), or its online complaints form.
- Fee: S$38.15, refunded in full if the claim succeeds and kept if it does not.
- Payout: from the escrow account at the end of the scheme, before July 2027. CCS says the whole process can take up to 12 months.
What did CCS find at DNA Brands?
CCS’s release of 30 July 2026 says that since 2023 an area manager and certain staff used “a coordinated set of pressure tactics to induce consumers into making purchases they did not intend to make”. Staff applied facial masks after treatments had ended “to keep consumers trapped inside treatment rooms for sales pitches”, and asked consumers how many credit cards they had. For elderly consumers, CPF balances were checked, and in at least one case a consumer was pressured into paying for beauty packages with CPF savings.
CCS did not find that the company’s directors personally directed or took part in these practices. DNA Brands dismissed or suspended the staff involved, committed to stop all unfair trade practices and will prominently display a 14-day refund policy at all DNA-linked outlets. The release names its brands as The Mineral Boutique, Beautique, SAE-REN, Jingran, Harmonix, Allura and Comfeet.
Which outlets does the scheme cover?
The scheme page lists 15 outlets operated by DNA Brands:
- Beautique: Ang Mo Kio Avenue 8, The Centrepoint, Orchard Plaza (closed) and Toa Payoh Lorong 6 (since renamed Allura).
- The Mineral Boutique: Jewel Changi Airport and NEX (both closed), and Wheelock Place.
- SAE-REN: 216 Orchard Road and Toa Payoh Lorong 6.
- Jingran: Ang Mo Kio Avenue 8, Toa Payoh Lorong 6 and Clementi Avenue 3.
- Harmonix (Ang Mo Kio Avenue 8), Allura (Toa Payoh Lorong 6) and Comfeet (Harbourfront Centre).
Check the exact unit number against your receipt on CCS’s page. A closed outlet still counts if you meet the criteria. One caution from the same page: a separate Hong Kong company, The Mineral Boutique Limited, has told CCS it owns The Mineral Boutique’s brand trademarks, and it and any outlets trading under that brand other than those listed “were not subject to this investigation”.
Am I eligible?
CCS’s page says both of these must apply: you bought from a listed outlet on or after 1 January 2023, and you “experienced aggravating circumstances or felt unduly pressured” when buying. Its examples of aggravating circumstances are being pressured into using CPF funds, or having a medical condition that affected your ability to understand what you were buying. Undue pressure depends on what happened; if you felt pushed into buying, you can give CASE a summary of your experience and it will assess whether undue pressure was involved.
Three other points from the page. How often you visited and how much of a package you used may affect the amount. Purchases before 1 January 2023 are not covered, though CASE can point you to other routes. And if DNA Brands has already given you a partial refund you can still claim, but further refunds “will be the exception rather than the norm”.
What should I gather before contacting CASE?
The page lists the proof CASE accepts that you were a customer:
- receipts, invoices or transaction proof, such as NETS slips or PayNow screenshots;
- bank or credit card statements showing payments to a DNA Brands outlet;
- contracts or package agreements;
- messages or correspondence with DNA Brands staff.
It warns that a claim may fail if the documents are not enough. Our suggestion, not CCS’s: before you call, write a dated note of what happened, including which outlet, what was said and how many sessions you have used, while you still remember it. CASE may also ask for your NRIC and bank details; the page says CASE will contact you and explain how to send them securely. Use only the hotline and form CCS names, and treat any other message offering to process a DNA Brands refund with suspicion (our caution).
What happens after I submit a claim?
CASE reviews the claim, may ask for more information, then tells you the outcome. If it succeeds, the refund is paid from escrow at the end of the scheme by PayNow to a bank account linked to your NRIC, by FAST bank transfer if you have no PayNow-linked account, or by PayNow to an authorised representative if you have no bank account.
Read the terms before accepting. Accepting means signing a settlement agreement with DNA Brands, after which you cannot take legal action against the company on the same matter. You may decline an offer and pursue other routes, but CCS says declining is permanent. CASE’s findings are final under the scheme; other routes remain, including CASE’s routine dispute resolution, the Small Claims Tribunals or independent legal advice. For reasons other than undue pressure, the page says you can approach DNA Brands directly; the company also has a 14-day cooling-off refund policy.
Common questions
What is the deadline for a DNA Brands refund claim?
30 November 2026. CCS’s scheme page says claims submitted after that date will not be considered under the scheme and will go through CASE’s regular case management instead.
Is there a fee to claim?
Yes, an administrative fee of S$38.15. It is refunded in full if your claim succeeds and kept if it does not.
Does a package bought before 2023 count?
No. The scheme covers purchases from 1 January 2023 onwards, though CASE can tell you about other routes for older purchases.
Is S$1 million a limit for each customer?
No. It is the most DNA Brands will deposit for the whole scheme. Each refund depends on the pressure you experienced, what you paid and how much of the package you used.
Can I refuse a package at the outlet?
Yes. CCS’s beauty industry guidance says consumers can refuse any service, deals or packages offered, and that it is fine to stop a sales pitch and say no.
Before your next package
CCS’s guidance on fair trading in the beauty industry (last updated 30 July 2026) says beauty businesses should not “Pressure their customers into buying products/services”, and that “It’s ok to stop a sales pitch and just say ‘no’ if you are not interested.” Ask for the price and the refund terms in writing before a treatment starts, and keep the records our checkout guide lists. If a dispute goes further, our Small Claims Tribunals guide explains that route, our consumer rights guide covers the law behind it, and our Lemon Law action plan suggests trying the seller, then CASE, when goods turn out faulty.
Sources
- CCS’s refund scheme page ccs.gov.sg
- release of 30 July 2026 ccs.gov.sg
- CCS’s guidance on fair trading in the beauty industry ccs.gov.sg
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